Hey you,

 

have you noticed how every activewear brand looks the same now?

 

same colors.
same fabrics.
same designs.

 

scroll through 10 brands and half of it feels identical.

 

and most of it is polyester.

 

plastic.

 

the stuff we're wearing to the gym, running errands, lounging at home, and spending all day in...

 

plastic.

 

and we're paying HOW much for it??

 

the 2000s just did it better.

 

activewear actually felt good.

 

it had color.
it had personality.
you actually had favorite outfits.

 

pieces you couldn't wait to wear again.

 

now it feels like nobody is making clothes people actually get excited to wear.

 

so yeah, we went back.

 

back to fabrics that actually feel right.

 

back to color.

 

back to pieces you throw on without thinking twice because they just work.

 

we're almost ready.

see you soon.

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- Alexa (Founder)

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